Westlake takes part in the Tire Cologne show in Germany

From 29 May to 1 June, Westlake displayed a variety of premium products at The Tire Cologne international trade show in Cologne, Germany. The Tire Cologne is the new trade fair for tyres, wheels and car service specialists.

Mr. Shen Jinrong, President of ZC Rubber and Mr. Cai Yufeng, General Manager of the International Trade department traveled to Cologne to attend the show and to meet visiting customers.ZC Rubber displayed tyres included PCR, TBR and OTR and the new Westlake tyres had an improved load index to meet the demands of European customers.

According to market research, the new trucks launched in Europe needed an upgrade in terms of load capacity to provide enhanced tyre performance. “At the exhibition, we introduced a variety of tyres to different segments of consumers who are looking for tyres that offer comfortable driving with enhanced durability, handling, traction and grip. We will also increase the investment in R&D and technology and offer more premium tyres with ‘safety and value’, our key aspects, to meet different demands of Europe.” ZC Rubber says.