September 2020 - DSV Equipment have signed a 5-year contract with ZC Rubber Group Co. for the exclusive distributor rights to sell Westlake tyres in Denmark, Norway, Sweden & Finland. At the same time DSV is strengthening its tyre network in Sweden even more by partnering up with Safe Cargo Sweden AB.

DSV Equipment is distributing a wide range of truck, bus and trailer tyres through some strategic partners and through their truck & trailer Workshops in Scandinavia. To build up on the successful launch in the Swedish market, further distribution will now be led by entrepreneur Bo Järviken (Safe Cargo), ex-sales manager at Däcknor and Continental.

Wendy Cabooter, Sales & Marketing Manager, DSV Equipment comments:
“Bo Jarviken has worked in leading positions in the tyre industry for a long time and thus brings extensive knowledge and vast experience to our team. We are confident that with his established network we can penetrate the market in Sweden even further and introduce the Westlake brand to other carriers who have been waiting for a quality tyre at a competitive price in combination with a 5-year warranty”

In recent years the Westlake brand has boomed in the international tyre market and is well on its way to becoming the preferred tyre for those involved in the transportation industry.

Last month Westlake launched its new line of GENERATION II PREMIUM truck tyres WSA2LT, WSA2, WDA2LT, WDA2, WSM2 and WDM2 for the European market. This re-treadable line is especially designed for European carriers looking for great kilometer performance as well as optimal value and longevity in a tyre.

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